Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Getting to Yes: Negotiating Agreement Without Giving In
Author: Roger Fisher
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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Better: A Surgeon's Notes on Performance
Author: Atul Gawande
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SPIN Selling
Author: Neil Rackham
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How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Selling the Invisible: A Field Guide to Modern Marketing
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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The 8th Habit: From Effectiveness to Greatness
Author: Stephen R. Covey
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Author: Michael Treacy
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers
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Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
Author: Tom Reilly
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Getting to Yes: Negotiating Agreement Without Giving In
Author: Roger Fisher
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Power Pricing
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The Empowered Manager: Positive Political Skills at Work
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Mirror Mirror on the Wall am I the Most Valued of Them All? - The Ultimate Element of Differentiation is You
Author: Leo J. Pusateri
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The Price Advantage (Wiley Finance)
Author: Michael V. Marn
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Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
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Judo Strategy: Turning Your Competitors` Strength to Your Advantage
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
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One Minute Manager Builds High Performing Teams, The Rev. (The One Minute Manager)
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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Managing Customer Value: Creating Quality and Service That Customers Can See
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Pricing Strategy: An Interdisciplinary Approach
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Successful Large Account Management: How to Hold on to Your Most Important Customers - And Keep Them Going Strong - In Today`s Marketplace
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Selling to the Top: David Peoples' Executive Selling Skills
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Winning the Profit Game: Smarter Pricing, Smarter Branding
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Consultative Selling Advanced, Sixth Edition: The Hanan Formula for High-Margin Sales at High Levels
Author: Mack Hanan
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Mavericks at Work: Why the Most Original Minds in Business Win
Author: William C. Taylor
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Selling to the Top: David Peoples' Executive Selling Skills
Author: David A. Peoples
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Value-Added Sales Management
Author: Tom Reilly
Manufacturer: McGraw-Hill
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