Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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Data Analysis Using Regression and Multilevel/Hierarchical Models
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Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
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Logistic Regression: A Primer (Quantitative Applications in the Social Sciences)
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Multidimensional Scaling (Quantitative Applications in the Social Sciences)
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Discrete Choice Methods with Simulation
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Interpreting Probability Models: Logit, Probit, and Other Generalized Linear Models (Quantitative Applications in the Social Sciences)
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Canonical Analysis and Factor Comparison (Quantitative Applications in the Social Sciences)
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Multivariate Data Analysis (6th Edition)
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Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research
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Cluster Analysis (Quantitative Applications in the Social Sciences)
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Logit and Probit: Ordered and Multinomial Models (Quantitative Applications in the Social Sciences)
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Reliability and Validity Assessment (Quantitative Applications in the Social Sciences)
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Discriminant Analysis (Quantitative Applications in the Social Sciences)
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Neural Networks (Quantitative Applications in the Social Sciences)
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Principal Components Analysis (Quantitative Applications in the Social Sciences)
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Applied Choice Analysis: A Primer
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Covariance Structure Models: An Introduction to LISREL (Quantitative Applications in the Social Sciences)
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Analysis of Panel Data
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Latent Class Analysis (Quantitative Applications in the Social Sciences)
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Stated Choice Methods: Analysis and Applications
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Preference Structure Measurement: Conjoint Analysis and Related Techniques
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Magnitude Scaling: Quantitative Measurement of Opinions (Quantitative Applications in the Social Sciences)
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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
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The Construction of Optimal Stated Choice Experiments: Theory and Methods (Wiley Series in Probability and Statistics)
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Multiple and Generalized Nonparametric Regression (Quantitative Applications in the Social Sciences)
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Multiple Attribute Decision Making: An Introduction (Quantitative Applications in the Social Sciences)
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Metric Scaling: Correspondence Analysis (Quantitative Applications in the Social Sciences)
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SAS Technical Report R-109: Conjoint Analysis Examples
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Applied Correspondence Analysis: An Introduction (Quantitative Applications in the Social Sciences)
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Conjoint Measurement: Methods and Applications
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Statistical Graphics for Univariate and Bivariate Data (Quantitative Applications in the Social Sciences)
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Contextual Analysis (Quantitative Applications in the Social Sciences)
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Conjoint Measurement: Methods and Applications
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Ordinal Log-Linear Models (Quantitative Applications in the Social Sciences)
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