Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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Free Prize Inside: The Next Big Marketing Idea
Author: Seth Godin
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Citizen Marketers: When People Are the Message
Author: Ben McConnell
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Unleashing the Ideavirus
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Selling the Dream
Author: Guy Kawasaki
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
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Creating Customer Evangelists Discussion Guide
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Love Is the Killer App: How to Win Business and Influence Friends
Author: Tim Sanders
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Selling the Dream
Author: Guy Kawasaki
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