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The 22 Immutable Laws of Branding
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Positioning: The Battle for Your Mind
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
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Brand Management 101: 101 Lessons from Real-World Marketing
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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The End of Advertising as We Know It
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Advanced Brand Management
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Kellogg on Integrated Marketing
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The End of Marketing as We Know It
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Building Strong Brands
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The End of Advertising as We Know It
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Audience Economics: Media Institutions and the Audience Marketplace
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The Infinite Asset: Managing Brands to Build New Value
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When the Balloon Goes Up: The Communicator`s Guide to Crisis Response
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Brandscendence: Three Essential Elements of Enduring Brands
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Brand Leadership: The Next Level of the Brand Revolution
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Competitive Marketing Strategy
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