The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
ListPrice: $14.99
Offer: $8.54
|
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
Author: Garr Reynolds
Manufacturer: New Riders Press
ListPrice: $34.99
Offer: $23.09
|
Web Analytics: An Hour a Day
Author: Avinash Kaushik
Manufacturer: Sybex
ListPrice: $29.99
Offer: $19.79
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $28.35
|
Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life
Author: Avinash K. Dixit
Manufacturer: W.W. Norton & Co.
ListPrice: $17.95
Offer: $12.21
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $26.95
Offer: $17.79
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $14.78
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $21.99
Offer: $14.95
|
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author: Scott Bedbury
Manufacturer: Penguin (Non-Classics)
ListPrice: $16.00
Offer: $10.88
|
Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)
Author: Christopher Vollmer
Manufacturer: McGraw-Hill
ListPrice: $17.95
Offer: $12.21
|
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: null l
Manufacturer: Wiley
ListPrice: $35.00
Offer: $23.10
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
ListPrice: $40.00
Offer: $26.40
|
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
Manufacturer: Wiley
ListPrice: $29.95
Offer: $19.77
|
Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $35.00
Offer: $28.00
|
Brand Management 101: 101 Lessons from Real-World Marketing
Author: Mainak Dhar
Manufacturer: Wiley
ListPrice: $19.95
Offer: $13.57
|
Building Strong Brands
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $30.00
Offer: $20.45
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $21.28
|
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
Manufacturer: Amazon Remainders Account
ListPrice: $25.95
|
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
ListPrice: $22.00
Offer: $14.96
|
Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
Author: Marda Dunsky
Manufacturer: Rowman & Littlefield Publishers, Inc.
ListPrice: $14.95
Offer: $13.15
|
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
Manufacturer: Portfolio Trade
ListPrice: $14.95
Offer: $5.98
|
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
ListPrice: $24.95
|
Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $30.00
Offer: $22.80
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
Offer: $10.17
|
Kellogg on Integrated Marketing
Manufacturer: Wiley
ListPrice: $35.00
Offer: $25.55
|
Advanced Brand Management
Author: Paul Temporal
Manufacturer: Wiley
ListPrice: $34.95
Offer: $23.07
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
|
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Author: Duane E. Knapp
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $24.45
|
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Author: David Shepard Associates
Manufacturer: McGraw-Hill
ListPrice: $79.95
Offer: $55.59
|
The End of Marketing as We Know It
Author: Sergio Zyman
Manufacturer: Collins Business
ListPrice: $15.95
Offer: $11.96
|
Audience Economics: Media Institutions and the Audience Marketplace
Author: Philip M. Napoli
Manufacturer: Columbia University Press
ListPrice: $30.00
Offer: $27.00
|
Advertising and the Mind of the Consumer: What Works, What Doesn`t, and Why
Author: Max Sutherland
Manufacturer: Allen & Unwin
ListPrice: $24.95
|
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Author: Scott M. Davis
Manufacturer: Jossey-Bass
ListPrice: $29.95
Offer: $23.36
|
Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $35.00
|
Adcult USA
Author: Professor James B. Twitchell
Manufacturer: Columbia University Press
ListPrice: $27.00
Offer: $24.30
|
The End of Advertising as We Know It
Author: Sergio Zyman
Manufacturer: Wiley
ListPrice: $14.95
Offer: $11.66
|
Building Strong Brands
Author: David A. Aaker
ListPrice: $28.00
|
The End of Advertising as We Know It
Author: Sergio Zyman
Manufacturer: Wiley
ListPrice: $35.00
Offer: $26.40
|
The Infinite Asset: Managing Brands to Build New Value
Author: Sam Hill
Manufacturer: Harvard Business School Press
ListPrice: $27.50
Offer: $27.50
|
Brandscendence: Three Essential Elements of Enduring Brands
Author: Kevin Clark
Manufacturer: Kaplan Business
ListPrice: $23.00
|
When the Balloon Goes Up: The Communicator's Guide to Crisis Response
Author: Bob Roemer
Manufacturer: Trafford Publishing
ListPrice: $19.50
Offer: $17.55
|
The Handbook Of Brand Management (The Economist Books)
Author: David Arnold
Manufacturer: Basic Books
ListPrice: $37.50
Offer: $37.50
|
Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
ListPrice: $30.00
|
Competitive Marketing Strategy
Author: John Czepiel
Manufacturer: Pearson Custom Publishing
ListPrice: $56.00
|
