Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Top 20 - Marketing
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SPIN Selling
Author: Neil Rackham
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Author: Clayton M. Christensen
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Author: Robert S. Kaplan
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Author: Thomas T. Nagle
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Solution Selling: Creating Buyers in Difficult Selling Markets
Author: Michael T. Bosworth
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Product Strategy for High Technology Companies
Author: Michael E. McGrath
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Major Account Sales Strategy
Author: Neil Rackham
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CustomerCentric Selling
Author: Michael Bosworth
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Author: Michael Treacy
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The Complete Guide to Accelerating Sales Force Performance : How to Get More Sales from Your Sales Force
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Author: John DeVincentis
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Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
Author: Anne Coughlan
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The Manager's Guide to Distribution Channels
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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
Author: V. Kasturi Rangan
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Author: Kenneth Rolnicki
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
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Selling Through Independent Reps
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Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Author: Lawrence G. Friedman
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ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle
Author: Michael Nick
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Channel Advantage, The
Author: Lawrence Friedman
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Marketing Channels: A Management View
Author: Bert Rosenbloom
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
Author: Neil Rackham
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Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
Author: Larraine Segil
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Channel Management
Author: Patrick Forsyth
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Marketing Channels (6th Edition)
Author: Anne T. Coughlan
Manufacturer: Prentice Hall
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Channel Management (Express Exec)
Author: Patrick Forsyth
Manufacturer: Capstone
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