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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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On Bullshit
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Social Marketing: Influencing Behaviors for Good
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The Agenda: Inside the Clinton White House
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Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice
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Making the News: A Guide for Activists and Nonprofits
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Public Communication Campaigns
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Marketing Public Health: Strategies to Promote Social Change
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Hands-On Social Marketing: A Step-by-Step Guide
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Social Marketing in the 21st Century
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
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Social Marketing: Improving the Quality of Life
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Community Health Education Methods, Second Edition: A Practical Guide
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Social Marketing: Why should the Devil have all the best tunes?
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Effective Health Risk Messages: A Step-By-Step Guide
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
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How to Master the Media
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Ethics in Social Marketing
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Evaluating Health Promotion: Practice and Methods (Oxford Medical Publications)
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Social Marketing: Theoretical and Practical Perspectives (Advertising and Consumer Psychology)
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Junk Politics: The Trashing of the American Mind
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Persuasive Communication Campaigns
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Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies
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