Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Top 20 - General
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The Wisdom of Crowds
Author: James Surowiecki
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
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Words That Work: It's Not What You Say, It's What People Hear
Author: Frank Luntz
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
Author: Mark Penn
Manufacturer: Twelve
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
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Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
Manufacturer: Portfolio Hardcover
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Ten Key Customer Insights: Unlocking the Mind of the Market
Author: Robert Schieffer
Manufacturer: South-Western Educational Pub
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark
Manufacturer: McGraw-Hill
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
Manufacturer: Thomas Nelson
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The Ethical Process: An Approach to Disagreements and Controversial Issues (3rd Edition)
Author: Marvin T. Brown
Manufacturer: Prentice Hall
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
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Storytelling: Branding in Practice
Author: Klaus Fog
Manufacturer: Springer
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Treasure Hunt: Inside the Mind of the New Consumer
Author: Michael J. Silverstein
Manufacturer: Portfolio Hardcover
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
Manufacturer: Hyperion
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Quantitative Methods for Business (4th Edition)
Author: Donald Waters
Manufacturer: Prentice Hall
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
Author: Kent Wertime
Manufacturer: Wiley
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7 Secrets of Marketing in a Multi-Cultural World, Second Edition
Author: G.C. Rapaille
Manufacturer: Tuxedo Production
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Managing with a Global Mindset (Financial Times Series)
Author: Jean-Pierre Jeannet
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7 Secrets of Marketing in a Multi-Cultural World
Author: G. Clotaire Rapaille
Manufacturer: Executive Excellence Publishing
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Governments, Globalization, and International Business
Manufacturer: Oxford University Press, USA
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