Made to Stick: Why Some Ideas Survive and Others Die
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Don`t Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives
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Top 20 - Government
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Diffusion of Innovations, 5th Edition
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Health Behavior and Health Education: Theory, Research, and Practice
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
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Hands-On Social Marketing: A Step-by-Step Guide
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
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Social Marketing: Influencing Behaviors for Good
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice
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The Careless Society: Community And Its Counterfeits
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Social Marketing: Why should the Devil have all the best tunes?
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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Marketing in the Public Sector: A Roadmap for Improved Performance
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Health Behavior and Health Education: Theory, Research, and Practice
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Social Marketing in the 21st Century
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How to Change the World: Social Entrepreneurs and the Power of New Ideas
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Public Communication Campaigns
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Marketing Research
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
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Consumer Behavior, Eighth Edition
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Marketing Public Health: Strategies to Promote Social Change
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Cause Marketing
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Human Services Technology: Understanding, Designing and Implementing Computer and Internet Application in Social Services
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Ethics in Social Marketing
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Business Thinking in Non-For-profit Organizations
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Social Marketing: Theoretical and Practical Perspectives (Advertising and Consumer Psychology)
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Qualitative Research: Applications in Organizational Life (The Hampton Press Communication Series (Communication and Social Organization Subseries).)
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