Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Made to Stick: Why Some Ideas Survive and Others Die
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Top 20 - General
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Influence: Science and Practice (5th Edition)
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Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism)
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Advertising Media Planning, Sixth Edition
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Influence: Science and Practice (4th Edition)
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Truth, Lies and Advertising : The Art of Account Planning
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How Customers Think: Essential Insights into the Mind of the Market
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication Series)
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Randall Rothenberg
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Dynamics of International Advertising: Theoretical and Practical Perspectives
Author: Barbara Mueller
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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Manager's Guide to Excellence in Public Relations and Communication Management (Leas Communication Series)
Author: David M. Dozier
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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The Advertising Research Handbook
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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How Advertising Works: The Role of Research
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Marketing Communications
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Advertising Media A-to-Z
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
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Advanced Media Planning
Author: John R. Rossiter
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication)
Author: Richard M. Perloff
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Advertising and Sales Promotion Strategy
Author: Gerard J. Tellis
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
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Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
Author: Lawrence F. Lamb
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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The Psychology Of Advertising: A Simple Exposition Of The Principles Of Psychology In Their Relation To Successful Advertising
Author: Walter Dill Scott
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Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelley
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Downsizing in America: Reality, Causes, and Consequences
Author: William J. Baumol
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Communication and Group Decision Making
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The Ultimate Secrets of Advertising
Author: John Philip Jones
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
Author: John Philip Jones
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How to Use Advertising to Build Strong Brands
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Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor)
Manufacturer: Lawrence Erlbaum
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