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The Tipping Point: How Little Things Can Make a Big Difference
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Why We Buy: The Science Of Shopping
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Truth, Lies and Advertising : The Art of Account Planning
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Moral Politics : How Liberals and Conservatives Think
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Building Strong Brands
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Business Law: Principles and Practices, 7th Edition
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The McDonaldization of Society 5
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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How to Plan Advertising
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Hispanic Marketing: A Cultural Perspective
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Whitewashing Race: The Myth of a Color-Blind Society
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Shopping for Identity: The Marketing of Ethnicity
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Essentials of Investments with Standard & Poor`s Educational Version of Market Insight + PowerWeb + Stock Trak Coupon
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Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
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Statistical Methods in Education and Psychology (3rd Edition)
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Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
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Building Strong Brands
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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What's Black About It? Insights to Increase Your Share of a Changing African-American Market
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Advertising and Societies: Global Issues (Digital Formations, Vol. 14)
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Business Across Cultures: Effective Communication Strategies (English for Business Success)
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Shopping for Identity: The Marketing of Ethnicity
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Advertising and Marketing to the New Majority: A Case Study Approach (Mass Communication)
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Cause Related Marketing
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Team Toyota: Transplanting the Toyota Culture to the Camry Plant in Kentucky (Suny Series in the Sociology of Work)
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Brand Spirit : How Cause Related Marketing Builds Brands
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Multicultural Marketing
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How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors
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How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors
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Researching `Race` and Ethnicity: Methods, Knowledge and Power
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
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Management in Western Europe
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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
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The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunties for Corporate Management
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How to Publish Your Communication Research: An Insiders Guide
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Multicultural Marketing: Selling to a Diverse America
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Business Law: Principles and Practices
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