The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $16.95
Offer: $11.53
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
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Diffusion of Innovations, 5th Edition
Author: Everett M. Rogers
Manufacturer: Free Press
ListPrice: $35.00
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Katya Andresen
Manufacturer: Jossey-Bass
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Social Marketing: Influencing Behaviors for Good
Author: Philip Kotler
Manufacturer: Sage Publications, Inc
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Health Behavior and Health Education: Theory, Research, and Practice
Manufacturer: Jossey-Bass
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Designing Health Messages: Approaches from Communication Theory and Public Health Practice
Manufacturer: Sage Publications, Inc
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Marketing in the Public Sector: A Roadmap for Improved Performance
Author: Philip Kotler
Manufacturer: Wharton School Publishing
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Author: Doug McKenzie-Mohr
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Cause Marketing
Author: Joe Marconi
Manufacturer: Kaplan Business
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
Author: Richard Earle
Manufacturer: McGraw-Hill
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Author: Alan R. Andreasen
Manufacturer: Jossey-Bass
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Focus Groups: A Practical Guide for Applied Research, Third Edition
Author: Professor Richard A. Krueger
Manufacturer: Sage Publications, Inc
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Marketing Public Health: Strategies to Promote Social Change
Author: Michael, M.D. Siegel
Manufacturer: Jones & Bartlett Publishers
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Public Health Communication: Evidence for Behavior Change (Lea's Communication Series)
Manufacturer: Lawrence Erlbaum
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Social Marketing in the 21st Century
Author: Dr. Alan R. Andreasen
Manufacturer: Sage Publications, Inc
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Social Marketing: Improving the Quality of Life
Author: Philip Kotler
Manufacturer: Sage Publications, Inc
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Social Marketing: Why should the Devil have all the best tunes?
Author: Gerard Hastings
Manufacturer: Butterworth-Heinemann
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Effective Health Risk Messages: A Step-By-Step Guide
Author: Dr. Kim Witte
Manufacturer: Sage Publications, Inc
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Brand Spirit: How Cause Related Marketing Builds Brands
Author: Hamish Pringle
Manufacturer: Wiley
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Ethics in Social Marketing
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Social Marketing: Theoretical and Practical Perspectives (Advertising and Consumer Psychology)
Manufacturer: Lawrence Erlbaum
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