Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler
Manufacturer: Penguin (Non-Classics)
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler
Manufacturer: Yale University Press
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Author: Thomas Kelley
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Katya Andresen
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Social Marketing: Influencing Behaviors for Good
Author: Philip Kotler
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Marketing Public Health: Strategies to Promote Social Change
Author: Michael; M.D. Siegel
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Marketing in the Public Sector: A Roadmap for Improved Performance
Author: Philip Kotler
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Author: Doug McKenzie-Mohr
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
Author: Richard Earle
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DIFFUSION OF INNOVATIONS, 4TH ED.
Author: Everett M. Rogers
Manufacturer: Free Press
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Author: Alan R. Andreasen
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Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
Author: Chip Conley
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Social Marketing
Author: Philip Kotler
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Public Health Communication: Evidence for Behavior Change (Lea's Communication Series)
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Hands-On Social Marketing: A Step-by-Step Guide
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Human Rights: An Interdisciplinary Approach (Key Concepts)
Author: Michael Freeman
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Social Marketing in the 21st Century
Author: Dr. Alan R. Andreasen
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Social Marketing: Improving the Quality of Life
Author: Philip Kotler
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Ending Child Abuse: New Efforts In Prevention, Investigation, And Training (Published Simultaneously as the Journal of Aggression Maltre)
Author: Victor I. Vieth
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