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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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How Customers Think: Essential Insights into the Mind of the Market
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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
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Consumer Psychology for Marketing
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Treasure Hunt: Inside the Mind of the New Consumer
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
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Treasure Hunt: Inside the Mind of the New Consumer
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Ethnography for Marketers: A Guide to Consumer Immersion
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
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The Social Psychology of Consumer Behaviour (Applying Social Psychology)
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)
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The Marketing Power of Emotion
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)
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Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)
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Inside Consumption Perspectives on Consumer Motives, Goals and Desires
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