The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Crossing the Chasm
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
Author: Anne Coughlan
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Marketing Channels: A Management View
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Author: Clayton M. Christensen
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Product Strategy for High Technology Companies
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Major Account Sales Strategy
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
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Channel Advantage, The
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Retail Detailed: Secrets to Selling Retail Chain Stores
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The Manager's Guide to Distribution Channels
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
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Marketing High Technology
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Selling Through Independent Reps
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Channel Champions: How leading companies build new strategies to serve customers
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Marketing Channels (6th Edition)
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New Product Launch: 10 Proven Strategies
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High Tech Product Launch
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Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business
Author: Michael Lord
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