Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Key Performance Indicators: Developing, Implementing,and Using Winning KPIs
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Customer Relationship Management
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Customer Relationship Management, Second Edition
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The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series)
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A Practical Guide to CRM
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Harvard Business Review on Customer Relationship Management
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Managing Customer Relationships: A Strategic Framework
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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CRM at the Speed of Light, 3e
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Customer Loyalty: How to Earn It, How to Keep It
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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CRM Unplugged: Releasing CRM`s Strategic Value
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
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The One to One Future (One to One)
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The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
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Customer Relationship Management: A Databased Approach
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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
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