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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Software Product Management Essentials
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Product Strategy for High Technology Companies
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The Product Manager's Handbook : The Complete Product Management Resource
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Marketing High Technology
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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The PDMA Handbook of New Product Development, Second Edition
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
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Marketing of High-Technology Products and Innovations (2nd Edition)
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Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times
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Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
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Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)
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Marketing of High-Technology Products and Innovations (3rd Edition)
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Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
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High Tech Product Launch
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Crossing the Chasm
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