Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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How Customers Think: Essential Insights into the Mind of the Market
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Strategic Database Marketing
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Marketing Plans, Sixth Edition: How to prepare them, how to use them
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Market Customization: Market Segmentation, Targeting, and Positioning
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Marketing Plans
Author: Malcolm McDonald
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
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Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth Series in Segmented, Targeted, and Customized Market)
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
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Power Pricing : How Managing Price Transforms the Bottom Line
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Quantitative Models in Marketing Research
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Segmentation & Positioning for Strategic Marketing Decisions
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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
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Market Segmentation Success: Making It Happen
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Market Segmentation Success: Making It Happen!
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Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
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Market Segmentation
Author: Art Weinstein
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Divide and Conquer : Target Your Customers Through Market Segmentation
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A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management)
Author: Josef A. Mazanec
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