Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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CustomerCentric Selling
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Positioning: The Battle for Your Mind
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Major Account Sales Strategy
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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
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Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
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The Product Manager's Handbook : The Complete Product Management Resource
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Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
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Stores and Retail Spaces 8
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The Manager's Guide to Distribution Channels
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Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool
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Differentiate or Die: Survival in Our Era of Killer Competition
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Leading with Purpose: The New Corporate Realities (Stanford Business Books)
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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Channel Management
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Marketing Channels (6th Edition)
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Channel Champions: How leading companies build new strategies to serve customers
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Revenue Rocket
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High Tech Product Launch
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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Channel Management (Express Exec)
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Outsourcing-in-a-Box
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