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Best Practice Cases in Branding (3rd Edition)
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Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
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Best Practice Cases in Branding
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Strategic Brand Management, Second Edition
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The Making of a Name: The Inside Story of the Brands We Buy
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Branding Across Borders: A Guide to Global Brand Marketing
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Creating Powerful Brands, Third Edition
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Another One Bites the Grass: Making Sense of International Advertising
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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