Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Top 20 - Marketing
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The End of Poverty: Economic Possibilities for Our Time
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Meatball Sundae: Is Your Marketing out of Sync?
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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Wharton School Publishing Paperbacks)
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author: C. K. Prahalad
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Authenticity: What Consumers Really Want
Author: II Pine
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Marketing by the Dashboard Light
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How Customers Think: Essential Insights into the Mind of the Market
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The End of Poverty: Economic Possibilities for Our Time
Author: Jeffrey D. Sachs
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Building Strong Brands
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Conspiracy of Fools: A True Story
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Marketing by the Dashboard Light
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Marketing Genius
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Creating the Good Life :Applying Aristotle`s Wisdom to Find Meaning and Happiness
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A Life In Leadership: From D-Day to Ground Zero: An Autobiography
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Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth
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Brand Hijack : Marketing Without Marketing
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A Life In Leadership: From D-Day to Ground Zero
Author: John C. Whitehead
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Building Strong Brands
Author: David A. Aaker
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Will Your Next Mistake Be Fatal?: Avoiding the Chain of Mistakes That Can Destroy Your Organization
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FusionBranding: How To Forge Your Brand for the Future
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther McGrath
Manufacturer: Harvard Business School Press
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