The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Top 20 - Retailing
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Top 20 - Marketing
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The 22 Immutable Laws of Branding
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The New Influencers: A Marketer's Guide to the New Social Media
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Positioning: The Battle for Your Mind
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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The Portable MBA in Marketing (The Portable MBA Series)
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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The New Marketing Paradigm: Integrated Marketing Communications
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Brand Leadership: The Next Level of the Brand Revolution
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Advertising Campaign Planning
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
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Marketing Plans
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Integrated Marketing Communications: Putting It Together And Making It Work
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Kellogg on Integrated Marketing
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Strategic Marketing Management, Third Edition: planning, implementation and control
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Developing the Public Relations Campaign: A Team-Based Approach
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Integrated Marketing Communications
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Marketing Communications
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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Strategic Brand Management
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Marketing: Essential Principles, New Realities
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Readings & Cases in Integrated Marketing Communications
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Integrated Marketing Communication: A Primer
Author: Philip Kitchen
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Marketing Communication: New Approaches, Technologies, and Styles
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