 Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39
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 Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) Author: Ian Brace Manufacturer: Kogan Page ListPrice: $39.95 Offer: $29.16
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 Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
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 Return on Customer: Creating Maximum Value From Your Scarcest Resource Author: Don Peppers Manufacturer: Doubleday Business ListPrice: $24.95 Offer: $19.96
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 Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Author: Norman M. Bradburn Manufacturer: Jossey-Bass ListPrice: $40.00 Offer: $35.08
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 Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series) Author: Ian Brace Manufacturer: Kogan Page ListPrice: $39.95 Offer: $33.96
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 Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market) Author: Art Weinstein Manufacturer: Routledge ListPrice: $29.95 Offer: $26.95
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 Market Research Best Practice: 30 Visions for the Future Author: ESOMAR Manufacturer: Wiley ListPrice: $115.00 Offer: $98.92
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 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $39.95
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 The Market Research Toolbox: A Concise Guide for Beginners Second Edition Author: Edward F. McQuarrie Manufacturer: Sage Publications, Inc ListPrice: $49.95 Offer: $44.95
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 Marketing Research Essentials Author: Carl, Jr. McDaniel Manufacturer: Wiley Offer: $129.37
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 The Market Research Toolbox: A Concise Guide for Beginners Author: Edward F. McQuarrie Manufacturer: Sage Publications, Inc ListPrice: $41.95
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 The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising Author: Erik Du Plessis Manufacturer: Kogan Page ListPrice: $45.00 Offer: $29.70
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 Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market) Author: Art Weinstein Manufacturer: Routledge ListPrice: $95.00 Offer: $76.00
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 Market Research Made Easy (Self-Counsel Business) Author: et al Don Doman Manufacturer: Self-Counsel Press ListPrice: $14.95 Offer: $14.95
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 State of The Art Marketing Research Author: Albert Blankenship Manufacturer: McGraw-Hill ListPrice: $55.00 Offer: $35.47
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 Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) Manufacturer: Kogan Page ListPrice: $39.95 Offer: $26.37
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 Statistics in Market Research (Arnold Applications of Statistics Series) Author: Chuck Chakrapani Manufacturer: A Hodder Arnold Publication ListPrice: $64.10
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 The Market Research Toolbox: A Concise Guide for Beginners Author: Edward F. McQuarrie Manufacturer: Sage Publications, Inc ListPrice: $110.00 Offer: $81.56
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 Qualitative Market Research: A Comprehensive Guide Author: Hy Mariampolski Manufacturer: Sage Publications, Inc ListPrice: $59.95 Offer: $54.31
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 Market Research in Practice (Market Research in Practice Series) Author: Carol-Ann Morgan Manufacturer: Kogan Page ListPrice: $37.50 Offer: $29.25
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 The Art & Science of Interpreting Market Research Evidence Author: D. V. L. Smith Manufacturer: Wiley ListPrice: $75.00 Offer: $60.00
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 Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series) Author: Martin Callingham Manufacturer: Kogan Page ListPrice: $37.50 Offer: $29.25
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 Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition Author: Alan R. Andreasen Manufacturer: Jossey-Bass ListPrice: $29.95 Offer: $29.95
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 Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice) Author: Ruth McNeil Manufacturer: Kogan Page ListPrice: $37.50 Offer: $29.25
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 Market Research: A Guide to Planning, Methodology and Evaluation Author: Paul Hague Manufacturer: Kogan Page ListPrice: $27.23
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 The Handbook of International Market Research Techniques Manufacturer: Kogan Page ListPrice: $49.95 Offer: $46.34
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