The Tipping Point: How Little Things Can Make a Big Difference
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A Whole New Mind: Why Right-Brainers Will Rule the Future
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Good to Great: Why Some Companies Make the Leap... and Others Don't
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Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated
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How Customers Think: Essential Insights into the Mind of the Market
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series)
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Marketing Research Essentials
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The Market Research Toolbox: A Concise Guide for Beginners
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Market Research Made Easy (Self-Counsel Business)
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State of The Art Marketing Research
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
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Statistics in Market Research (Arnold Applications of Statistics Series)
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The Market Research Toolbox: A Concise Guide for Beginners
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Qualitative Market Research: A Comprehensive Guide
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The Art & Science of Interpreting Market Research Evidence
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Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think (Market Research in Practice)
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice Series)
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)
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Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)
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The Handbook of International Market Research Techniques
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