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How Customers Think: Essential Insights into the Mind of the Market
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series)
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)
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Market Research in Practice (Market Research in Practice Series)
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice)
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The Art & Science of Interpreting Market Research Evidence
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State of The Art Marketing Research
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Statistics in Market Research (Arnold Applications of Statistics Series)
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The Practice of Market and Social Research: An Introduction (2nd Edition)
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