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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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The Wisdom of Crowds
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Competing on Analytics: The New Science of Winning
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The Little SAS Book: A Primer, Third Edition
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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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The Ultimate Question: Driving Good Profits and True Growth
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Why We Buy: The Science Of Shopping
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The Long Tail: Why the Future of Business is Selling Less of More
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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The Elements of Speechwriting and Public Speaking (Elements of Series)
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Grocery Revolution: The New Focus on the Consumer
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Customer Loyalty: How to Earn It, How to Keep It
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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Successful Direct Marketing Methods, Seventh Edition
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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The Agenda: What Every Business Must Do to Dominate the Decade
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The Paradox of Choice: Why More Is Less
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Loyalty Rules! How Leaders Build Lasting Relationships
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The Customer Loyalty Solution : What Works (and What Doesn`t) in Customer Loyalty Programs
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Kellogg on Integrated Marketing
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Treasure Hunt: Inside the Mind of the New Consumer
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Loyalty Marketing: The Second Act
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On Target: How the World`s Hottest Retailer Hit a Bullseye
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Customer Intelligence
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Mastering Data Mining: The Art and Science of Customer Relationship Management
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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SPSS 13.0 Statistical Procedures Companion
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Building the Customer Specific Retail Enterprise
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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Bare Essentials: The ALDI Way of Retailing
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Customer Specific Marketing
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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Customer Loyalty Programmes and Clubs
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Strategic Advertising Management
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