The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Millennials Rising: The Next Great Generation
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Why We Buy: The Science Of Shopping
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Understanding Media: The Extensions of Man : Critical Edition
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Land of Desire: Merchants, Power, and the Rise of a New American Culture
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Born to Buy: The Commercialized Child and the New Consumer Culture
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The Game of Life: College Sports and Educational Values
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The University: An Owner's Manual
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Understanding Media: The Extensions of Man
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Living It Up : America's Love Affair with Luxury
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The Mirror Makers: A History of American Advertising and Its Creators
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Museum Administration: An Introduction (American Association for State and Local History Book Series)
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The Big Test: The Secret History of the American Meritocracy
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Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions
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On Paradise Drive: How We Live Now (And Always Have) in the Future Tense
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On Paradise Drive: How We Live Now (And Always Have) in the Future Tense
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Advertising the American Dream: Making Way for Modernity, 1920-1940
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Shopping for God: How Christianity Went from In Your Heart to In Your Face
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Understanding Media: (Routledge Classics)
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Adcult USA
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Lead Us Into Temptation
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Shopping for God: How Christianity Went from In Your Heart to In Your Face
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Adcult USA: The Triumph of Advertising in American Culture
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Lead Us Into Temptation
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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
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Plowing In Hope: Toward a Biblical Theology of Culture
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Radio's America: The Great Depression and the Rise of Modern Mass Culture
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Leveling the Playing Field: Justice, Politics, and College Admissions
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Understanding Media
Author: Marshall McLuhan
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