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Competitive Advantage: Creating and Sustaining Superior Performance
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Product Strategy for High Technology Companies
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Wharton on Dynamic Competitive Strategy
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Design and Marketing Of New Products (2nd Edition) (Design and Marketing of New Products)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Value Migration: How to Think Several Moves Ahead of the Competition
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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The New Market Leaders: Who's Winning and How in the Battle for Customers
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Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage
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Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management)
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
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The New Market Leaders: Who's Winning and How in the Battle for Customers
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Management of Information Technology, Fourth Edition
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Kotler on Marketing : How to Create, Win, and Dominate Markets
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