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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
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The New Market Leaders: Who's Winning and How in the Battle for Customers
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Kotler on Marketing : How to Create, Win, and Dominate Markets
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