Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
|
Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
ListPrice: $24.95
Offer: $16.47
|
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Author: Thomas T. Nagle
Manufacturer: Prentice Hall
ListPrice: $91.50
Offer: $57.65
|
Creative Advertising, New Edition
Author: Mario Pricken
Manufacturer: Thames & Hudson
ListPrice: $39.95
Offer: $26.37
|
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Author: Frederick F. Reichheld
Manufacturer: Harvard Business School Press
ListPrice: $17.95
Offer: $12.21
|
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
Manufacturer: McGraw-Hill
ListPrice: $39.95
Offer: $26.37
|
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Author: Bernd H. Schmitt
Manufacturer: Wiley
ListPrice: $39.95
Offer: $31.78
|
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author: Nirmalya Kumar
Manufacturer: Harvard Business Press
ListPrice: $35.00
Offer: $23.10
|
Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
ListPrice: $39.95
Offer: $26.37
|
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
Author: Leonard L. Berry
Manufacturer: Free Press
ListPrice: $28.00
Offer: $18.48
|
The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $14.95
Offer: $10.52
|
Loyalty Rules: How Today's Leaders Build Lasting Relationships
Author: Frederick F. Reichheld
Manufacturer: Harvard Business School Press
ListPrice: $18.95
Offer: $12.89
|
Management of Information Technology, Fourth Edition
Author: Carroll W Frenzel
Manufacturer: Course Technology
ListPrice: $110.95
Offer: $78.38
|
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Author: Don Peppers
Manufacturer: Broadway Business
ListPrice: $24.95
Offer: $19.96
|
Writing a Convincing Business Plan
Author: Arthur R. DeThomas Ph.D.
Manufacturer: Barron`s Educational Series
ListPrice: $16.95
|
Guerrilla Advertising: Unconventional Brand Communication
Author: Gavin Lucas
Manufacturer: Laurence King Publishers
ListPrice: $40.00
Offer: $26.40
|
Harvard Business Review on Customer Relationship Management
Author: C. K. Prahalad
Manufacturer: Harvard Business School Press
ListPrice: $19.95
Offer: $13.57
|
Loyalty Rules! How Leaders Build Lasting Relationships
Author: Frederick F. Reichheld
Manufacturer: Harvard Business School Press
ListPrice: $27.50
Offer: $22.00
|
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Author: Sunil Gupta
Manufacturer: Wharton School Publishing
ListPrice: $34.99
Offer: $23.09
|
Customer Equity: Building and Managing Relationships As Valuable Assets
Author: Robert C. Blattberg
Manufacturer: Harvard Business School Press
ListPrice: $40.00
Offer: $29.20
|
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Author: V. Kumar
Manufacturer: Wharton School Publishing
ListPrice: $39.99
|
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
Manufacturer: Prentice Hall
ListPrice: $75.20
|
Delivering Quality Service
Author: Valarie A. Zeithaml
Manufacturer: Free Press
ListPrice: $36.00
|
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Author: Donald Parente
Manufacturer: South-Western College Pub
ListPrice: $152.95
Offer: $137.61
|
Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
Author: Michael D. Johnson
Manufacturer: Jossey-Bass
ListPrice: $38.95
Offer: $30.21
|
Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines)
Author: Cram101 Textbook Reviews
Manufacturer: AIPI
ListPrice: $12.95
Offer: $12.95
|
Market Driven Strategy: Processes for Creating Value
Author: George S Day
Manufacturer: Free Press
ListPrice: $35.00
Offer: $27.30
|
Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management)
Author: Frederick E. Webster Jr.
Manufacturer: Wiley
ListPrice: $29.95
Offer: $23.36
|
Advertising Campaign Strategy
Author: Donald Parente
Manufacturer: South-Western College Pub
ListPrice: $148.95
|
Managing Customer Value: Creating Quality and Service That Customers Can See
Author: Bradley Gale
Manufacturer: Free Press
ListPrice: $35.00
Offer: $28.00
|
Customer Equity Management with Software
Author: Roland T. Rust
Manufacturer: Prentice Hall
ListPrice: $64.00
|
Global Strategy and the Organization
Author: Anil K. Gupta
Manufacturer: Wiley
Offer: $76.25
|
Strategic Marketing: An Applied Approach
Author: Karel Jan Alsem
Manufacturer: McGraw-Hill/Irwin
Offer: $77.19
|
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Author: David Bejou
Manufacturer: Routledge
ListPrice: $34.95
Offer: $34.95
|
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Author: David Bejou
Manufacturer: Routledge
ListPrice: $100.00
Offer: $88.65
|
Strategic Marketing: A Practical Approach
Author: Karl Jan Alsem
Manufacturer: McGraw Hill Higher Education
ListPrice: $62.91
Offer: $64.15
|
