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 Ogilvy on Advertising Author: David Ogilvy Manufacturer: Vintage ListPrice: $24.95 Offer: $16.47
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 Creative Advertising, New Edition Author: Mario Pricken Manufacturer: Thames & Hudson ListPrice: $39.95 Offer: $26.37
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 The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) Author: Thomas T. Nagle Manufacturer: Prentice Hall ListPrice: $87.00 Offer: $54.81
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 Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Author: James D. Lenskold Manufacturer: McGraw-Hill ListPrice: $39.95 Offer: $26.37
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 The Fall of Advertising and the Rise of PR Author: Al Ries Manufacturer: Collins Business ListPrice: $14.95 Offer: $10.17
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 The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Author: Frederick F. Reichheld Manufacturer: Harvard Business School Press ListPrice: $17.95 Offer: $12.21
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 Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers Author: Bernd H. Schmitt Manufacturer: Wiley ListPrice: $34.95 Offer: $25.75
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 Loyalty Rules: How Today's Leaders Build Lasting Relationships Author: Frederick F. Reichheld Manufacturer: Harvard Business School Press ListPrice: $18.95 Offer: $12.89
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 Creative Advertising: Ideas and Techniques from the World`s Best Campaigns Author: Mario Pricken Manufacturer: Thames & Hudson ListPrice: $39.95 Offer: $26.37
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 Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success Author: Leonard L. Berry Manufacturer: Free Press ListPrice: $28.00 Offer: $18.48
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 Return on Customer: Creating Maximum Value From Your Scarcest Resource Author: Don Peppers Manufacturer: Doubleday Business ListPrice: $24.95 Offer: $19.96
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 Writing a Convincing Business Plan Author: Arthur R. DeThomas Ph.D. Manufacturer: Barron`s Educational Series ListPrice: $16.95
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 Managing Customer Value: Creating Quality and Service That Customers Can See Author: Bradley Gale Manufacturer: Free Press ListPrice: $35.00 Offer: $29.75
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 Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines) Author: Cram101 Textbook Reviews Manufacturer: AIPI ListPrice: $12.95 Offer: $12.95
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 The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) Author: Thomas Nagle Manufacturer: Prentice Hall ListPrice: $75.20 Offer: $47.38
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 Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System Author: Michael D. Johnson Manufacturer: Jossey-Bass ListPrice: $36.95 Offer: $24.39
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 Loyalty Rules! How Leaders Build Lasting Relationships Author: Frederick F. Reichheld Manufacturer: Harvard Business School Press ListPrice: $27.50 Offer: $22.00
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 Guerrilla Advertising: Unconventional Brand Communication Author: Gavin Lucas Manufacturer: Laurence King Publishers ListPrice: $40.00 Offer: $40.00
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 Advertising Campaign Strategy: A Guide to Marketing Communication Plans Author: Donald Parente Manufacturer: South-Western College Pub ListPrice: $147.95 Offer: $133.15
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 Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Author: Nirmalya Kumar Manufacturer: Harvard Business School Press ListPrice: $35.00 Offer: $23.10
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 Managing Customers as Investments: The Strategic Value of Customers in the Long Run Author: Sunil Gupta Manufacturer: Wharton School Publishing ListPrice: $34.99 Offer: $23.09
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 Customer Equity: Building and Managing Relationships As Valuable Assets Author: Robert C. Blattberg Manufacturer: Harvard Business School Press ListPrice: $40.00 Offer: $28.00
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 Delivering Quality Service Author: Valarie A. Zeithaml Manufacturer: Free Press ListPrice: $36.00 Offer: $23.76
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 Advertising Campaign Strategy Author: Donald Parente Manufacturer: South-Western College Pub ListPrice: $148.95
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 Global Strategy and the Organization Author: Anil K. Gupta Manufacturer: Wiley Offer: $72.50
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 Market Driven Strategy: Processes for Creating Value Author: George S Day Manufacturer: Free Press ListPrice: $35.00 Offer: $28.00
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 Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management) Author: Frederick E., Jr. Webster Manufacturer: Wiley ListPrice: $29.95 Offer: $29.95
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 Strategic Marketing: An Applied Approach Author: Karel Jan Alsem Manufacturer: McGraw-Hill/Irwin Offer: $101.56
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 Customer Equity Management with Software Author: Roland T. Rust Manufacturer: Prentice Hall ListPrice: $64.00
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 Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits Manufacturer: Best Business Books ListPrice: $18.00 Offer: $14.40
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 Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits Author: David Bejou Manufacturer: Routledge ListPrice: $95.00 Offer: $84.27
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 Strategic Marketing: A Practical Approach Author: Karl Jan Alsem Manufacturer: McGraw Hill Higher Education ListPrice: $71.40 Offer: $68.91
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Management of Information Technology, Fourth Edition Author: Carroll W Frenzel Manufacturer: Course Technology ListPrice: $107.95 Offer: $97.15
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