Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Author: Tom Kelley
Manufacturer: Doubleday Business
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
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Developing Business Strategies, 6th Edition
Author: David A. Aaker
Manufacturer: Wiley
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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Building Strong Brands
Author: David A. Aaker
Manufacturer: Free Press
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How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author: Scott Bedbury
Manufacturer: Penguin (Non-Classics)
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Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
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Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
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Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Author: Scott M. Davis
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
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Top 20 - Marketing
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Building Strong Brands
Author: David A. Aaker
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Author: Scott M. Davis
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The Culting of Brands : Turn Your Customers into True Believers
Author: Douglas Atkins
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Under the Radar: Talking to Today's Cynical Consumer
Author: Jonathan Bond
Manufacturer: Wiley
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Strategic Brand Management
Author: Jean-Noel Kapferer
Manufacturer: Free Press
ListPrice: $29.95
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From Fargo to the World of Brands: My Story So Far
Author: David A. Aaker
Manufacturer: Iceni Books
ListPrice: $27.95
Offer: $21.80
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