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Made to Stick: Why Some Ideas Survive and Others Die
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The World Is Flat 3.0: A Brief History of the Twenty-first Century
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Influence: Science and Practice (5th Edition)
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The Paradox of Choice: Why More Is Less
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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One Up On Wall Street : How To Use What You Already Know To Make Money In The Market
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Contemporary Strategy Analysis
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Management Accounting (5th Edition)
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The 22 Immutable Laws of Branding
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Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)
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The Articulate Executive: Learn to Look, Act, and Sound Like a Leader
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The Mind Of The Strategist: The Art of Japanese Business
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Microeconomics (2nd Edition) (MyEconLab Series)(Book only)
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Strategy and the Business Landscape (2nd Edition)
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Kiss & Sell: Writing for Advertising Redesigned and Rekissed
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The Visible Hand: The Managerial Revolution in American Business
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Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition) (Wharton School Publishing Paperbacks)
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Strategic Brand Management (3rd Edition)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Building Strong Brands
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Management Challenges for the 21st Century
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Marketing Mistakes and Successes
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Microeconomics (MyEconLab Series)
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Essentials of Negotiation
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Management Accounting (5th Edition)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Segmentation & Positioning for Strategic Marketing Decisions
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Building Strong Brands
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Corporate Finance: Core Principles and Applications + S&P card (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
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Strategic Brand Management, Second Edition
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Global Marketing Management
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Essentials of Accounting and Post Test Booklet 8 (8th Edition) (No. 8)
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Marketing Mistakes and Successes
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Marketing Channels (6th Edition)
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Readings in Management & Accounting (5th Edition)
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Building Strong Brands
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Blown to Bits: How the New Economics of Information Transforms Strategy
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The Art of Modeling with Spreadsheets: Management Science, Spreadsheet Engineering, and Modeling Craft
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Readings in Management Accounting (4th Edition)
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Pbs Bargaining Across Borders
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MARKSTRAT3: The Strategic Marketing Simulation
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Sun Tzu¿s The Art of War Plus The Art of Marketing
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Strategic Marketing Management: A Means-End Approach
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Winning Marketing Strategies
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Total Integrated Marketing: Breaking the Bounds of the Function
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Persuasion in Practice
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Markstrat Online Student Handbook
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