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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
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Marketing Research Essentials
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Case Studies in International Entrepreneurship: Managing and Financing Ventures in the Global Economy
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Essentials of Marketing Research, 2nd Edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Business Marketing
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