Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
Offer: $16.50
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
Top 20 - Marketing
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Manufacturer: Portfolio Hardcover
ListPrice: $20.95
Offer: $14.25
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The Ultimate Question: Driving Good Profits and True Growth
Author: Fred Reichheld
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
ListPrice: $24.95
Offer: $16.47
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
Manufacturer: Portfolio Hardcover
ListPrice: $25.95
Offer: $17.13
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
Manufacturer: Portfolio Hardcover
ListPrice: $23.95
Offer: $16.29
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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
Author: David Dranove
Manufacturer: Wiley
ListPrice: $29.95
Offer: $19.77
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon
Manufacturer: Harvard Business School Press
ListPrice: $26.95
Offer: $17.79
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Sales and Marketing the Six Sigma Way
Manufacturer: Kaplan Business
ListPrice: $27.00
Offer: $17.82
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Author: John Davis
Manufacturer: Wiley
ListPrice: $35.00
Offer: $30.82
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Marketing by the Dashboard Light
Author: Patrick LaPointe
Manufacturer: ANA
ListPrice: $34.95
Offer: $34.95
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI
Author: Brian Carroll
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
Manufacturer: McGraw-Hill
ListPrice: $39.95
Offer: $26.37
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Marketing by the Dashboard Light
Author: Patrick LaPointe
Manufacturer: Association of National Advertisers
ListPrice: $34.95
Offer: $34.95
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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
Author: Doug Hall
Manufacturer: Clerisy Press
ListPrice: $16.99
Offer: $11.55
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
Manufacturer: Thomas Nelson
ListPrice: $19.99
Offer: $13.59
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
Manufacturer: Kaplan Business
ListPrice: $25.00
Offer: $16.50
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
Author: Antony Young
Manufacturer: Kogan Page
ListPrice: $39.95
Offer: $26.37
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
Author: Peter Rosenwald
Manufacturer: South-Western Educational Pub
ListPrice: $52.95
Offer: $38.21
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author: Nirmalya Kumar
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Offer: $23.10
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Author: Sunil Gupta
Manufacturer: Wharton School Publishing
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Customer Equity: Building and Managing Relationships As Valuable Assets
Author: Robert C. Blattberg
Manufacturer: Harvard Business School Press
ListPrice: $40.00
Offer: $28.00
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Author: Mitchell Gooze
Manufacturer: Elevate
ListPrice: $24.99
Offer: $18.99
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