Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Ogilvy on Advertising
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Zag: The Number One Strategy of High-Performance Brands
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Convergence Culture: Where Old and New Media Collide
Author: Henry Jenkins
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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How Brands Become Icons: The Principles of Cultural Branding
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Author: Joseph Jaffe
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books)
Author: Ken Sacharin
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Author: Erik Du Plessis
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Author: Jean-Marc Lehu
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Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth
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Brand Hijack : Marketing Without Marketing
Author: Alex Wipperfurth
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Author: Rick Mathieson
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Author: Erik Du Plessis
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Madison & Vine
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Author: Scott Donaton
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Author: Joe Cappo
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
Author: Mary-lou Galician
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When the Balloon Goes Up: The Communicator's Guide to Crisis Response
Author: Bob Roemer
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