The World Is Flat 3.0: A Brief History of the Twenty-first Century
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Long Tail: Why the Future of Business is Selling Less of More
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The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series)
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Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
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Customer Relationship Management
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Harvard Business Review on Customer Relationship Management
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CRM at the Speed of Light, 3e
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Quantitative Methods for Business (with Crystal Ball Pro 2000 v7.1, CD-ROM, and InfoTrac )
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The One to One Future (One to One)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Customer Relationship Management, Second Edition
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Handbook of CRM: Achieving Excellence through Customer Management
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The Future of Competition: Co-Creating Unique Value with Customers
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Why CRM Doesn`t Work: How to Win by Letting Customers Manage the Relationship
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The One to One Manager: Real-World Lessons in Customer Relationship Management (One to One)
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The One to One Fieldbook (One to One)
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Enterprise One to One
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A Practical Guide to CRM
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The One to One Manager: Real-World Lessons in Customer Relationship Management
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
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Technology and Customer Service: Profitable Relationship Building (NetEffect Series) (NetEffect Series)
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CRM Project Management: Managing OTS Enterprise Wide Application Implementations
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