Competing on Analytics: The New Science of Winning
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The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)
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Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems)
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Data Mining: Concepts and Techniques, Second Edition (The Morgan Kaufmann Series in Data Management Systems)
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Data Analysis Using SQL and Excel
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Strategic Database Marketing
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Practical Business Statistics with Student CD-ROM
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Multivariate Data Analysis (5th Edition)
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Mastering Data Mining: The Art and Science of Customer Relationship Management
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Kellogg on Integrated Marketing
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Data Preparation for Data Mining (The Morgan Kaufmann Series in Data Management Systems)
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Data Mining with SQL Server 2005
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Intelligent Data Analysis
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Data Mining: Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)
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Adcult USA
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Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems)
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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Audience Economics: Media Institutions and the Audience Marketplace
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Applied Data Mining: Statistical Methods for Business and Industry (Statistics in Practice)
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The Soul of the New Consumer
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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
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Mining the Web: Transforming Customer Data into Customer Value
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Strategic Advertising Management
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Getting Started With Enterprise Miner Software, Release 4.1
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