Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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Selling to Big Companies
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Harvard Business Review on Marketing
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How Customers Think: Essential Insights into the Mind of the Market
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The Momentum Effect: How to Ignite Exceptional Growth
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Managing Brand Equity
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Building Strong Brands
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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B2B Brand Management
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Sales Management : Analysis and Decision Making
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Marketing by the Dashboard Light
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Market Segmentation: How to do it, how to profit from it
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Market Driven Strategy: Processes for Creating Value
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Market-Driven Management: How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management)
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
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The Fundamentals of Business-to-Business Sales & Marketing
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Marketing Plans
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Business Marketing Management: B2B
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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
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Sales Management: Analysis and Decision Making
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The Manager's Guide to Distribution Channels
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Business To Business Marketing
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market)
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Business Market Management: Understanding, Creating and Delivering Value (2nd Edition)
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Business-to-Business Marketing: A Strategic Approach
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Business to Business Marketing Research
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B2B Without the BS
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Strategy and Management of Industrial Brands: Business to Business - Products & Services
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Strategy and Management of Industrial Brands: Business to Business - Products & Services
Author: Philippe Malaval
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