Nudge: Improving Decisions About Health, Wealth, and Happiness
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Made to Stick: Why Some Ideas Survive and Others Die
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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How We Decide
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Groundswell: Winning in a World Transformed by Social Technologies
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
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Buyology: Truth and Lies About Why We Buy
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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Zag: The Number One Strategy of High-Performance Brands
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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The 22 Immutable Laws of Branding
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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Hoopla
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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
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How Customers Think: Essential Insights into the Mind of the Market
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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The New Influencers: A Marketer's Guide to the New Social Media
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
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Storytelling: Branding in Practice
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A Master Class in Brand Planning: The Timeless Works of Stephen King
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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Outside Innovation: How Your Customers Will Co-Design Your Company's Future
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Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits
Author: Kevin Clancy
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