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Bottom-up Marketing (Plume) : Al Ries

 

The Demise of the Dollar... and Why Its Great For Your Investments (Demise of the Dollar & Why Its Even Better for Your Investments)
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments)
Author: Addison Wiggin
Manufacturer: Wiley
ListPrice: $16.95




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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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Marketing Warfare: 20th Anniversary Edition: Authors Annotated Edition
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
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The New Positioning: The Latest on the Worlds #1 Business Strategy
The New Positioning: The Latest on the World's #1 Business Strategy
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Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
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Horse Sense: How to Pull Ahead on the Business Track (Plume)
Horse Sense: How to Pull Ahead on the Business Track (Plume)
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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Jack Trout on Strategy
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