Tested Advertising Methods (Prentice Hall Business Classics)
Author: John Caples
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Creative Advertising, New Edition
Author: Mario Pricken
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A Technique for Producing Ideas (Advertising Age Classics Library)
Author: James Young
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Author: Joseph Sugarman
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Confessions of an Advertising Man
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Author: Robert W. Bly
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Positioning: The Battle for Your Mind
Author: Al Ries
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How to Write a Good Advertisement
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Author: Claude Hopkins
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Author: Denis Higgins
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Scientific Advertising
Author: Claude C. Hopkins
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Scientific Advertising
Author: Claude, C Hopkins
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Scientific Advertising
Author: Claude C. Hopkins
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