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Wikinomics: How Mass Collaboration Changes Everything
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Ultimate Question: Driving Good Profits and True Growth
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Wikinomics: How Mass Collaboration Changes Everything
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Managing Customer Relationships: A Strategic Framework
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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The Future of Competition: Co-Creating Unique Value with Customers
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Confronting Reality: Doing What Matters to Get Things Right
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
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The One to One Fieldbook
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
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Harvard Business Review on Customer Relationship Management
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series)
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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive Leadership Series)
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The One to One Future
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Don`t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
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Enterprise One to One
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The One to One B2B: Customer Relationship Management Strategies for the Real Economy
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The One to One Manager: Real-World Lessons in Customer Relationship Management
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The One to One Manager: Real-World Lessons in Customer Relationship Management
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
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