Managing Human Resources (with InfoTrac 1-Semester Printed Access Card)
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Why We Buy: The Science Of Shopping
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Strategic Management: Competitiveness and Globalization, Concepts and Cases
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Consumer Behavior
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Strategic Management: Concepts and Cases (with InfoTrac®)
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
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Consumer Behavior (8th Edition)
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Advertising and Integrated Brand Promotion
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Kleppner's Advertising Procedure (17th Edition)
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International Marketing
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Consumer Behavior
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Selling Today: Creating Customer Value, 10th Edition
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Advertising: Principles and Practice (7th Edition)
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Business and Society: Stakeholders, Ethics, Public Policy
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Contemporary Advertising
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Advertising and Integrated Brand Promotion
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Consumer Behavior
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Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)
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Ready-to-Wear Apparel Analysis (3rd Edition)
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Business Communication: Process and Product (with InfoTrac®)
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Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac®)
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Marketing Research Essentials, with SPSS
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Effective Small Business Management (8th Edition)
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Effective Small Business Management (9th Edition)
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Why We Buy: The Science Of Shopping
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Selling Today: Creating Customer Value and ACT! CRM Software Pkg (10th Edition)
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Advertising: Principles and Practice (6th Edition)
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Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
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Professional Selling: A Trust-Based Approach
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Selling Today: Creating Customer Value with Computers
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Managing Technology and Innovation for Competitive Advantage
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Personal Selling: A Relationship Approach, 7e
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Managing Salespeople: A Relationship Management Approach
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Selling: The Profession
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