Ogilvy on Advertising
Author: David Ogilvy
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Consumer Behavior (9th Edition)
Author: Leon Schiffman
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Contemporary Advertising
Author: William Arens
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Advertising Media Planning, Sixth Edition
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Guerrilla Advertising: Unconventional Brand Communication
Author: Gavin Lucas
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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The Fall of Advertising and the Rise of PR
Author: Al Ries
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On Deadline: Managing Media Relations
Author: Carole M. Howard
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
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Gender and the Media
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Advertising Campaign Planning
Author: Jim Avery
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The Copy Workshop Workbook 2002
Author: Bruce Bendinger
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Public Relations Cases
Author: Jerry A. Hendrix
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Author: Lisa Fortini-Campbell
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Media Planning Workbook
Author: William Goodrich
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Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
Author: Allen H. Center
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Creative Strategy in Advertising
Author: Bonnie L. Drewniany
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Successful Direct Marketing Methods, Seventh Edition
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Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
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The New Account Manager
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Author: Roland Rust
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Campaign Planner for Integrated Brand Communications
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Advertising Media Workbook And Sourcebook
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
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Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines)
Author: Cram101 Textbook Reviews
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Graphics for Visual Communication
Author: Craig L. Denton
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