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Word of Mouth Marketing: How Smart Companies Get People Talking
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The Associated Press Stylebook
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Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
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Practice of Public Relations, The (10th Edition)
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Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
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The Fall of Advertising and the Rise of PR
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
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The Handbook of Strategic Public Relations and Integrated Communications
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Making News: A Straight-Shooting Guide to Media Relations
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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The Global Public Relations Handbook: Theory, Research, and Practice (Lea's Communication Series)
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When the Balloon Goes Up: The Communicator`s Guide to Crisis Response
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Second Front: Censorship and Propaganda in the Gulf War
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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Public Relations and Communication Management in Europe: A Nation by Nation Introduction to Public Relations Theory and Practice
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Strategic Advertising Management
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