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Ogilvy on Advertising
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Consumer Behavior (9th Edition)
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Media Ethics: Issues and Cases
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Truth, Lies and Advertising : The Art of Account Planning
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Mass Communication Theory: Foundations, Ferment, and Future
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Age of Propaganda: The Everyday Use and Abuse of Persuasion
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Strategic Media Decisions: Understanding The Business End Of The Advertising Business
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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The Fall of Advertising and the Rise of PR
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Media Planning Workbook
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Advertising Media Planning, Sixth Edition
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Public Relations Cases
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Guerrilla Advertising: Unconventional Brand Communication
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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The Copy Workshop Workbook 2002
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Kellogg on Integrated Marketing
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Successful Direct Marketing Methods, Seventh Edition
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Creative Strategy in Advertising
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
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Strategic Planning for Public Relations
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Multivariate Data Analysis (5th Edition)
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Public Relations Practices: Managerial Case Studies and Problems (7th Edition)
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On Deadline: Managing Media Relations
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Advertising Campaign Planning
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
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Media Planning: A Practical Guide
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Consumer Behavior, Eighth Edition
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Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines)
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Gender and the Media
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Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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Strategic Advertising Campaigns
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The New Account Manager
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Shopping for Identity: The Marketing of Ethnicity
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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Advertising Media Workbook And Sourcebook
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Advertising Media: Workbook and Sourcebook
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Brandscendence: Three Essential Elements of Enduring Brands
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Good Thinking: A Guide to Qualitative Research
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Consumer Behavior Third Edition
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Graphics for Visual Communication
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