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Selling Today: Creating Customer Value, 10th Edition
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Marketing Research Essentials, with SPSS
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Textiles (9th Edition)
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Why We Buy: The Science Of Shopping
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The Practice of Public Relations, Ninth Edition
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Small Business Management: An Entrepreneurial Emphasis
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Selling Today: Creating Customer Value, Ninth Edition
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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
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Understanding Textiles (6th Edition)
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Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Strategic Management: Competitiveness and Globalization, Concepts and Cases
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Fashion: From Concept to Consumer (8th Edition)
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
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Consumer Behavior
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Consumer Behavior, Eighth Edition
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Marketing Research and SPSS 11.0, Fourth Edition
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Literature and Society: An Introduction to Fiction, Poetry, Drama, Nonfiction (3rd Edition)
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Personal Selling: A Relationship Approach, 7e
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Managing Salespeople: A Relationship Management Approach
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Consumer Behavior Third Edition
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Selling: The Profession
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History of Art: The Western Tradition
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Basic Swatch Kit
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