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Consumer Behavior: Buying, Having, and Being, 6th Edition
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Management of a Sales Force
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Essentials of Marketing Research
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
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Consumer Behavior
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Selling Today: Creating Customer Value, Ninth Edition
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Global Marketing Management
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Integrated Advertising, Promotion, and Marketing Communications, Second Edition
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Global Marketing Management
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Product Management (Mcgraw-Hill/Irwin Series in Marketing)
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Winning Every Time: How to Use the Skills of a Lawyer in the Trials of Your Life
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Retail Management: A Strategic Approach, Ninth Edition
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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
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Marketing Research and SPSS 11.0, Fourth Edition
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Business Marketing: Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)
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Retailing Management W/Student Tutorial CD-ROM
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Shopper, Buyer, and Consumer Behavior, Third Edition
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Professional Selling: A Trust-Based Approach
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Money, Banking and Financial Markets
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Basic Marketing Research (with InfoTrac)
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Principles of Service Marketing and Management (2nd Edition)
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Marketing Channels (6th Edition)
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Relationship Selling and Sales Management (Mcgraw-Hill/Irwin Series in Marketing)
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Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition
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