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Essentials of Corporate Finance
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Consumer Behavior
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Consumer Behavior, Eighth Edition
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Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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International Marketing
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Integrated Advertising, Promotion, and Marketing Communications, Second Edition
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
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Marketing to American Latinos: A Guide to the In-Culture Approach, Part II
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Marketing Channels: A Management View
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Retail Management: A Strategic Approach, Ninth Edition
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Consumer Behavior
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Analysis for Marketing Planning
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Successful Direct Marketing Methods, Seventh Edition
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Sales Management
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Harnessing Foreign Direct Investment for Development: Policies for Developed And Developing Countries
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Defining Markets Defining Moments
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Sales Management: Teamwork, Leadership, and Technology (The Dryden Press Series in Marketing)
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Consumer Behavior Third Edition
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