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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Introduction to Managerial Accounting
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Best Practice Cases in Branding
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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Marketing Communications: An Integrated Approach
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International Marketing Research
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The Global Public Relations Handbook: Theory, Research, and Practice (Lea's Communication)
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Internet Marketing, 2/e, with e-Commerce PowerWeb
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Public Relations Cases: International Perspectives
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Global Marketing: An Interactive Approach
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