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Entertainment Industry Economics: A Guide for Financial Analysis
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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The Wealth of Networks: How Social Production Transforms Markets and Freedom
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Creative Industries: Contracts between Art and Commerce
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All the News That's Fit to Sell: How the Market Transforms Information into News
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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
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Adcult USA: The Triumph of Advertising in American Culture
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Ratings Analysis: The Theory and Practice of Audience Research (Lea's Communication Series)
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Switching Channels: Organization and Change in TV Broadcasting
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The Citizen Audience: Crowds, Publics, and Individuals
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Handbook of Media Management And Economics (LEA's Media Management and Economics Series)
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Media Monoliths: How Great Media Brands Thrive and Survive
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Media Economics: Applying Economics to New and Traditional Media
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Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
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