The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li
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Web Analytics: An Hour a Day
Author: Avinash Kaushik
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Author: Arthur Thompson
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
Author: Philip Cateora
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Consumer Behavior (8th Edition)
Author: Michael R. Solomon
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International Marketing
Author: Philip Cateora
Manufacturer: McGraw-Hill/Irwin
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Retailing Management
Author: Michael Levy
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Author: George Belch
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Operations Management: Processes and Value Chains, 8th edition
Author: Lee J. Krajewski
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Internet Marketing and e-Commerce
Author: Ward Hanson
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Global Marketing (5th Edition)
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Essentials of Marketing Research
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Market-Based Management (5th Edition)
Author: Roger Best
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Author: George E. Belch
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Principles of Internet Marketing
Author: Ward Hanson
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Farce to Force: Building Profitable E-Commerce Strategies
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
Author: Jim Sterne
Manufacturer: Wiley
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